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AT&T’s advertising chief said the company’s acquisition of AppNexus is part of a strategy to build a first-of-its-kind marketplace for TV and digital video advertising and give it more firepower against Google and Facebook.AT&T Plots Marketplace for TV, Digital Video Ads
AT&T’s advertising chief said the company’s acquisition of AppNexus is part of a strategy to build a first-of-its-kind marketplace for TV and digital video advertising and give it more firepower against Google and Facebook. Read more