Sustainable technology and hacking the future
newsare.net
For those terrified that the younger generation is wasting away its youth with video games, a Trendwatching study in 2013 tartly observed that women over 55 were spending more time playing online than men aged 15-24. At the same time, the underlying games beiSustainable technology and hacking the future
For those terrified that the younger generation is wasting away its youth with video games, a Trendwatching study in 2013 tartly observed that women over 55 were spending more time playing online than men aged 15-24. At the same time, the underlying games being played shared one characteristic –they were overwhelmingly developed by men. Women in IT are vastly outnumbered by men – amounting to just 26 per cent of computing jobs. Remarkably, women in technology used to be more prevalent – as many as 35 per cent or more of IT graduates in the early stages of the tech revolution during the 1980s were women. Yet IT products are being consumed equally by women – sometimes disproportionately so. In fact: 82 per cent of Pinterest users are female. Both Twitter and Facebook have a female majority user base. However, the legacy of marketing from the 1980s remains: the computers are toys-for-boys narrative at the epicentre of personal computer advertising helped skew an entire industry. Technology has become a male bastion from the top down – barely five per cent of tech industry leadership positions are held by women. Beneath the surface, it is remarkable how consciously or subconsciously... Read more