'Sugar dating' website from Japan opens branch in Singapore
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A sugar dating website from Japan that aims to match young women in Singapore with well-heeled men has launched its service here. Calling itself a «luxury dating club», Universe Club operates 14 branches across Japan, with more than 7,000 wom'Sugar dating' website from Japan opens branch in Singapore
A sugar dating website from Japan that aims to match young women in Singapore with well-heeled men has launched its service here. Calling itself a «luxury dating club», Universe Club operates 14 branches across Japan, with more than 7,000 women in its database and about 3,000 registered male members. It started operations in Singapore a month ago, said a spokesperson. Sugar dating refers to a money-for-love arrangement, where young women usually known as «sugar babies» date (usually) much older men — «sugar daddies» — in return for cash or material comforts. A scan of Universe Club's Singapore memberships page on Thursday (Dec 5) showed brief profiles of 37 women accompanied by full-body photos, sans faces. One description of a profile titled «The serious and focused lady» reads: «A model looking for opportunities for her career. In search also to widen her network.» Another photo of a woman in a more revealing pose has the caption: «Loves to be with any sugar daddy that will be able to support her in any way. A sophisticated sugar baby.» Read more