Heading out saves breasts? Actress Pam Oei calls out confusing breast cancer posters, reveals mum's struggle with disease
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With one in 13 women — and one in 1000 men — likely to suffer from breast cancer in their lifetime, there's no overstating the importance of awareness campaigns. But if the online confusion is anything to go by, the Breast Cancer Foundation's (BCF) latHeading out saves breasts? Actress Pam Oei calls out confusing breast cancer posters, reveals mum's struggle with disease
With one in 13 women — and one in 1000 men — likely to suffer from breast cancer in their lifetime, there's no overstating the importance of awareness campaigns. But if the online confusion is anything to go by, the Breast Cancer Foundation's (BCF) latest campaign may have missed the mark. BCF has apologised for causing «confusion and or offence» after actress Pamela Oei took to Facebook last Thursday (Nov 19) to express her exasperation at the social service agency's posters. The first of the two posters in question read: «To stop the spread, mask up. For your breasts, go up, down, in, out and all around.» The second read: «Staying home saves lives. Heading out saves breasts.» Succinctly summing up her sentiments, Oei wrote in Hokkien, «Hah li kong simi? (What are you saying?)» She was certainly not alone. Others, including fellow actress Janice Koh, were left scratching their heads. Read more