We fussed around and found out: AsiaOne wins award for coverage on Ridout Road saga
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Remember Ridout Road? In 2023, Ridout Road became the topic du jour when online critics raised allegations about cabinet ministers renting black-and-white colonial houses. Netizens questioned how the ministers were able to afford the rent for such propertieWe fussed around and found out: AsiaOne wins award for coverage on Ridout Road saga
Remember Ridout Road? In 2023, Ridout Road became the topic du jour when online critics raised allegations about cabinet ministers renting black-and-white colonial houses. Netizens questioned how the ministers were able to afford the rent for such properties, with terms like 'Good Class Bungalow (GCB)', 'black-and-white colonial house' and 'heritage properties' being thrown around interchangeably. It was then we realised there was a crucial knowledge gap: Are people aware of the differences between a GCB and a black-and-white colonial house? On the other side of the newsroom, our consumer insights team also conducted a sentiment analysis. They discovered that audiences are seeking more than just a straightforward recitation of facts and figures on the Ridout Road saga.