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Beyond the Pitch: How Football Matches Fuel a Wide‑Range Business Ecosystem

kenya-today.com ·Kenya ·
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Football matches generate income for several different groups including clubs and broadcasters. Sponsors, sportswear brands, and local businesses also profit from these events. This creates a complex economy that lasts longer than the 90 minutes of the game itself.

A single football match generates revenue for clubs, broadcasters, sponsors, sportswear brands and local businesses, creating a complex economy that extends far beyond the 90 minutes of play.

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