Kmart and Big W take on Mecca in Australia s in-store beauty boom
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Kmart and Big W are expanding their beauty ranges and customer service offerings. This move comes as more Australian shoppers return to physical stores to buy cosmetics. The two retailers are positioning themselves to compete with Mecca.
Australian shoppers are flocking back to physical stores for cosmetics, prompting Kmart and Big W to expand their ranges and customer service to rival Mecca.