Tak Hanya Jual Produk, Merek Kecantikan Garap Komunitas untuk Dekati Gen Z
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Beauty brands are moving beyond just selling products and promotions to compete in the market. Companies are now building closer relationships with consumers through community building. They are using activities that involve customers directly to attract Gen Z consumers.
JAKARTA - Persaingan merek kecantikan tidak hanya berlangsung melalui produk dan promosi. Perusahaan juga mulai membangun kedekatan dengan konsumen melalui komunitas dan kegiatan yang melibatkan mereka secara langsung. Salah satu...