Icelandic innovation company Flow signs U.S. distribution agreement

mbl.is · economy
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Icelandic innovation company Flow has signed a distribution agreement with the US firm USVetServe. The deal opens a route for Flow's meditation and wellbeing technology to reach American veterans. The company's offering centers on meditation tools designed to help users manage stress in everyday life. Partnering with an organisation that works with former service members gives Flow access to a group that often carries heavy stress loads. The agreement fits a wider pattern of Icelandic wellness technology finding buyers abroad. Neither side published numbers, so the scale and pace of the rollout remain unclear. Flow has yet to say whether USVetServe will carry the full range or start with a smaller selection.

Icelandic innovation company Flow has signed a distribution agreement with U.S. company USVetServe, opening a pathway for the company to bring Icelandic meditation and wellbeing technology to American veterans.

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