$2b and plenty of new seats: Inside airlines’ battle for first-class supremacy
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Singapore Airlines is spending 2.26 billion dollars on a cabin refit. This move is part of a larger competition among airlines to attract premium travelers. The effort occurs while the industry faces constraints from regulators.
Singapore Airlines $2.26 billion cabin refit tells a much broader story about the battle to cater to the premium traveller that is playing out against the constraints of the industry and regulators.