Africa: Africa's Fashion Makers Seek Value Beyond The Runway
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Africa exports as much as 98% of its raw cotton. Despite this, local designers and manufacturers find it difficult to get materials and grow their production. Industry leaders met at CANEX in Lagos, Nigeria, to discuss these challenges. They launched the Africa Made It campaign to help keep manufacturing and income within the continent.
[Bird Story Agency] Africa exports up to 98% of its raw cotton, yet its designers and manufacturers struggle to source materials and expand production. At CANEX in Lagos, Nigeria, industry voices and the newly launched Africa Made It campaign highlighted what it would take to keep more manufacturing, jobs and income on the continent.