GTA warns hotels, transport operators against excessive pricing ahead of December in GH

The Ghana Tourism Authority (GTA) has cautioned hotels and transport operators against excessive price increases ahead of the 2026 December in GH festivities, warning that unreasonable rates could discourage visitors and undermine business. The Authority has also called on event organisers to engage security and emergency services early to ensure adequate preparations for the expected influx of visitors during the festive season. The appeals were made at a stakeholder engagement in Accra involving hoteliers, tour operators, event organisers and representatives of key state institutions, including the Ghana Police Service, Ghana National Fire Service, National Ambulance Service, Ghana Immigration Service and Ghana Revenue Authority. Deputy Chief Executive Officer in charge of Marketing and Special Duties at the GTA, Gilbert Abeiku “Santana” Aggrey, said the engagement was intended to identify the concerns of tourism operators and assess their readiness for the December activities. He said collaboration between the public and private sectors was essential to maintaining Ghana’s appeal as a holiday destination. “It's critical and imperative for us to engage our stakeholders who are the main drivers of our tourism. Tourism is private sector driven, and we engage them to find out their concerns, their preparedness, and their readiness for our December in Ghana festivities,” he said.