Chabad's secret in two words
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The author reflects on the connection between the title Admor and the phrase Add More. This thought was prompted by the story of fallen Major Moshe Yedidya Leiter. The Major had adopted advice given by the Lubavitcher Rebbe to Rabbi Steinsaltz.
The story of fallen Maj. Moshe Yedidya Leiter, who adopted the Lubavitcher Rebbe's advice to Rabbi Steinsaltz, prompted me to reflect on the connection between the title Admor and the words "Add More".