Maintaining trust in a technological revolution: the golden opportunity for banks
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Neobanks have disrupted conventional banking structures, yet a recent PwC 2026 Market Volatility Survey finds that customers still value human interaction and safety guarantees. The survey suggests that personal service remains a core expectation. Financial institutions may need to balance digital innovation with maintaining trust.
Neobanks have challenged the traditional banking model, but as the PwC 2026 Market Volatility Survey indicates, human service and safety assurance remain critical