Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

smh.com.au · world
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Pokemon has turned into a multimillion-dollar business again, and this time Gen Z is driving it. Young fans who missed the original craze are hunting cards and trading them with friends, and some are making real money along the way. A hobby that belonged to Millennials in the '90s now has a second life with a whole new crowd.

Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby.

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