From weekend markets to a matcha network: How Kevin Chee built Matchaya

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Kevin Chee recognized the business potential of matcha in Singapore before it became popular. Over a decade later, he has grown the business into Matchaya. The company has expanded from its initial retail operations into a major distribution business.

Long before matcha took off in Singapore, Kevin Chee saw its business potential. More than a decade later, Matchaya has expanded from retail into a major distribution business.

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