flydubai has issued a message aimed at its people as much as its passengers. The carrier says its strength in the face of challenges comes from unity and perseverance, with passion supplying the rest. It stressed that it intends to keep moving forward together, no matter what comes. The statement offers no specifics about the difficulties behind it, which reads as a morale note rather than an announcement. Companies in the region often publish lines like this when they want collective resolve on display. For an airline operating in a volatile region, a public show of togetherness costs nothing and can buy a good deal.