Digital marketing specialists met in Mexico City for SEO Day 2026 to compare notes on where search is heading. Speakers walked attendees through trends and campaigns that have changed how brands rank in search results. Artificial intelligence took a large share of the discussion, from algorithms that decide rankings to tools that draft content. Panelists argued that old playbooks for ranking pages need rethinking as user habits shift. Attendees used the sessions to swap tactics on visibility and on how to measure what actually works. Organizers set the event up as a meeting point for people who normally handle rankings behind the scenes. The conversation kept circling one question: how much of today's SEO will still apply a few years from now.