Benjelloun called for stronger integrity in business and a rejection of practices built on privilege. In the same remarks, he warned about what he described as the logic of privileges. The Moroccan Agency for Investment Development and Exports and the Organisation for Economic Co-operation and Development opened a high-level roundtable in Rabat on Tuesday, October 20. The session's theme was responsible business conduct in Morocco as a strategic factor for sustainability and competitiveness. Five memoranda of understanding were signed during the event. The agreements involved AMDIE, public institutions and private professional bodies, with the stated aim of strengthening cooperation between public and private actors. They were also designed to launch joint initiatives, although the excerpt cuts off before giving further details.