The report describes an unexpected outreach by Norway’s women’s national football team to social-media personalities and influencers. Those guests were invited to Ullevaal, the national stadium complex closely associated with Norway’s football teams. The announcement did not explain the format of the gathering or what the guests would do there. Experts quoted in the item believe the Norwegian Football Federation’s approach could prove to be a smart one. The tactic appears aimed at bringing the women’s team closer to audiences that may not follow regular national-team coverage. The report links the move to the NFF’s effort to expand the women’s national team’s profile. The excerpt did not identify all of the invited personalities or give a timetable for the program.