Murwira has promoted a heritage-based industrialisation agenda across Africa. He made the argument on Monday evening at the COMESA Tourism and Cultural Night, held at Heritage Village in Liberation City, Harare. Murwira said Africa’s cultural identity can help drive industrial growth. He also presented heritage as a way to strengthen regional integration. In his view, closer cultural and economic ties can support countries that rely more on their own resources. The speech placed tourism and culture within a broader industrial policy debate rather than treating them as separate sectors. Holding the event at a heritage site also tied his argument to the role of cultural sites in regional development.