Chinese electric vehicle maker XPeng staged an automobile-show display that revived an older promotional custom at the Paris Motor Show. Lightly dressed women posed for male photographers in front of the cars. Automotive reporter Jonas Fröberg characterized the presentation as a tradition carried over from the previous century. The display came as Chinese manufacturers challenged European carmakers with new technology. XPeng said rugby players would help demonstrate the car's interior space. According to the company, the athletes would show how the vehicle accommodates groups of tall people. That rationale focused on passenger room rather than the spectacle surrounding the demonstration. The presentation drew attention to the contrast between futuristic vehicles and an old-fashioned promotional format.