Salesforce has agreed to acquire Braze in a transaction valued at $5.66 billion. Braze provides customer-engagement software used to coordinate communications and marketing campaigns. The purchase would give Salesforce a larger presence in the marketing technology market. Salesforce says the acquisition is intended to expand its artificial intelligence capabilities for marketers. The plan is to bring Braze's technology and technical expertise into the Salesforce platform. The $5.66 billion price makes the deal a major capital commitment for Salesforce and expands its focus on marketing software. The brief announcement did not set out the closing timetable, financing arrangements or regulatory conditions.