AI fear-based election messages finding an audience
Election messages built around fear of artificial intelligence are finding an audience among voters. The advertising uses anxiety about AI to push its political arguments. People under 30 are more likely than other age groups to reject the approach, according to a professor of digital marketing. Younger voters often describe such material as 'AI slop', a dismissive label for what they regard as low-quality or machine-made content. The contrast points to an age divide between attracting attention and winning approval. Neither the election nor the country involved was identified, and no polling figures were provided. The available information also does not describe the advertisements or the candidates behind them.
But people under 30 are more likely to reject the ads as 'AI slop', a professor of digital marketing says.