Political campaigns in the United States are paying social media content creators to carry messages during the midterm elections. Some creators are receiving as little as $25 for their work. The posts are made to blend into ordinary online material, which is why they may not look like traditional political advertisements. Both campaign organizations and lobbying groups are using the approach, according to the report. The low fees allow political backers to reach numerous smaller online audiences at modest cost. The strategy also gives campaigns access to the established followings of the creators they pay. The report does not identify the specific campaigns or lobbying groups behind the examples, nor does it say how many creators took part.