Moscow has hosted a social experiment designed to test how passersby react to the plight of missing people. Organizers placed an installation on Arbat in the city center, featuring a figure of an elderly woman presented as someone who had gone missing. Over three days, more than five thousand people stopped near the figure or approached it. The turnout gave the project's backers a concrete answer about public attention in a place where crowds move fast and rarely linger. Campaigns of this kind aim to remind residents that searching for a missing relative starts with quick reporting and cooperation with specialists. For the families of missing people, the experiment offers a measure of reassurance that strangers will engage rather than walk past. Organizers hope the response on Arbat encourages people to take the search problem seriously wherever it appears.