They didn’t want to inherit the family business. Now, Tan Ser Seng’s 3rd generation owners are fighting for its traditions
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The third-generation owners of Tan Ser Seng are opening their first mall outlet. The family business began eighty years ago when their grandfather sold herbal soup from pots on a bamboo pole. The new owners aim to attract a younger generation. They are working to maintain the strict standards set by their father.
Eighty years after their grandfather began selling herbal soup from pots balanced on a bamboo pole, the third-generation owners of Tan Ser Seng are opening their first outlet, located in a mall. They're hoping to win over a new generation while living up to their father's exacting standards.