How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

nytimes.com · politics
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Luiz Inácio Lula da Silva won another term as president on Sunday. His victory was aided by a massive social media campaign. This campaign convinced voters in Brazil to reject his opponent.

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

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