Nigeria’s National Pension Commission announced a new outreach campaign aimed at personal pension enrollment. The initiative targets ninety‑five million young people and artisans across the country. Officials describe the drive as a way to encourage early retirement planning among participants. The campaign will promote the benefits of individual pension accounts over informal savings. PenCom intends to use media and community channels to reach the intended audience. Success of the program is expected to expand the country’s private pension coverage.