From Consumer Enthusiasm to Franchisee Confidence: How Is Mixue Indonesia Expanding Its Reach?
Mixue Indonesia held a Matcha Booyah Series collaboration with Free Fire on October 17 and 18, 2026. The event took place at Gandaria City Mall in South Jakarta. Activities included gaming competitions, live performances, and cosplay. There were also matcha-themed events for attendees. Singer Anggis Devaki performed live during the celebration. The company used the event to bring together different community groups.
JAKARTA, Indonesia, Oct. 27, 2026 /PRNewswire/ — From gaming competitions and live performances to cosplay and matcha-themed activities, Mixue Indonesia brought together different communities through its Matcha Booyah Series collaboration with Free Fire on October 17–18, 2026, at Gandaria City Mall, South Jakarta. Indonesian singer Anggis Devaki performing live at Mixue Matcha Booyah Series. The event […]