Rwanda: Rwanda's Coffee Success Must Deliver More Value to Farmers, Says Industry Expert
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Coffee has been grown in Rwanda for generations, with farmers encouraged to protect the trees. The crop was produced primarily for export. Much of the value from branding, roasting, and consumption was captured outside the country. An industry expert says the success of the coffee sector must now provide more value directly to the farmers.
[New Times] For generations, Rwandans were encouraged to grow coffee, protect the trees and leave the cup to others. The crop was cultivated for export, but much of the value created through roasting, branding and consumption was realised elsewhere.