Can Chagee become the ‘Starbucks of tea’? Its Asia-Pacific CMO talks about its global ambitions
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The Asia-Pacific CMO of Chagee discussed the company's goals for global growth. This executive spent 16 years working at McDonald's before joining the tea brand. He explained that Chinese companies employ different operational methods when entering global markets. The discussion focused on whether the brand can achieve a status similar to Starbucks within the tea industry.
After 16 years at McDonald's, Chagee APAC CMO shares how Chinese companies operate differently in the global arena.