BAT odločen zmanjšati dostopnost tobačnih izdelkov za mladoletne
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BAT introduced technology to verify the age of customers at all iNovine chain points of sale. The project includes a brochure and visual materials. These materials are intended to raise awareness. The goal is to communicate that tobacco and nicotine products are not for minors.
BAT je na vseh prodajnih mestih verige iNovine uvedel inovativno tehnologijo preverjanja polnoletnosti kupcev ter projekt nadgradil z brošuro in vizualnim gradivom za ozaveščanje o tem, da tobačni in nikotinski izdelki niso za mladoletne.