Toilet roll and water sales soar as prepper panic hits supermarket shelves with suppliers warning against 'pandemic-style' hoarding after government's 'Be Ready' campaign
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Suppliers fear that the government's "Be Ready" campaign could spark hoarding similar to the Covid period. They point out that toilet‑paper and water are selling rapidly, emptying supermarket shelves. The campaign’s messaging is being linked to a surge in demand that leaves stores without stock. Online retailers are also reporting that inventories are being depleted quickly.
Suppliers are concerned that the Be Ready campaign could encourage the kind of hoarding seen during Covid as shelves run bare and online retailers run out of stock.