Los estrategas de la campaña de Lula revelan cómo dieron vuelta la elección y qué opinan sobre Milei
Campaign officials who helped defeat Flávio Bolsonaro described the seven strategic decisions they say drove the comeback. They said WhatsApp was used extensively to communicate with voters. They noted that mobilising young people added significant momentum. They argued that concrete policy proposals resonated with the electorate. In response to questions about Argentina, they gave their view on the situation there. They also addressed the perception that the Peronist movement will be a challenge for the party in the 2027 election. The officials concluded that the mix of digital outreach, youth engagement and clear policies secured the win.
Los responsables de la campaña que derrotó a Flávio Bolsonaro explicaron las siete decisiones que impulsaron la remontada. El rol de WhatsApp, los jóvenes y las propuestas concretas. Qué respondieron sobre la Argentina y el desafío del peronismo para 2027.