Prague Appears in Apple’s Latest MacBook Pro Commercial
Apple has featured Prague in a new commercial for its latest MacBook Pro. The two-minute video showcases several recognizable locations in the Czech capital. The Prague Congress Centre is the primary setting, specifically its glass-walled entrance hall with views of the Nusle Bridge. Other scenes were filmed at Vyšehrad and Karlovo náměstí. While the company does not name the locations, they are easily identifiable to those familiar with the city.
Prague has once again provided the backdrop for an Apple advertising campaign. The American technology company has released a new commercial promoting its latest MacBook Pro, featuring several recognisable locations across the Czech capital. The two-minute video centres on the Prague Congress Centre, with additional scenes filmed around Vyšehrad and Karlovo náměstí. Although Apple does not identify the locations in the commercial, viewers familiar with Prague will recognise several of the city’s landmarks. The Congress Centre plays the largest role in the production. Its glass-walled entrance hall, with views of the Nusle Bridge, features in several sequences. The commercial also shows people working on laptops at long rows of tables on an upper floor, alongside an overhead view of the building’s spiral staircase and its metal sculpture The Sun, created by Czech artist Vladimír Procházka. The production also moved outdoors, using the historic fortifications of Vyšehrad as a setting. Another location is the park at Karlovo náměstí, where the monument to Czech physician and naturalist Jan Evangelista Purkyně can be seen. Not all the Prague scenery in the advertisement is entirely authentic. In some sequences, Apple has used computer-generated imagery to modify the views through the Congress Centre’s windows, replacing... The post Prague Appears in Apple’s Latest MacBook Pro Commercial appeared first on Prague Morning .