Editorial: Nuestra marca país ahora tiene barrotes

nacion.com · world
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The editorial argues that the way the government announced the opening of the Cacco sends a single‑dimensional message abroad. It says no nuance is offered in that communication. According to the writer, a reader located in London, Madrid or Beijing would interpret the message in the same way. The interpretation, the piece claims, is that Costa Rica portrays itself as a nation overwhelmed by violence. The tone suggests that the government's presentation may damage the country's image internationally. The article concludes that the current messaging fails to reflect a balanced view of the situation.

El mensaje que enviamos al exterior con la forma en que el gobierno ha anunciado la apertura del Cacco no admite matices. El lector en Londres, Madrid o Pekín concluirá que Costa Rica se ve a sí misma como un país desbordado por la violencia

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