Kapitalizacija aktivizma – kad pomoć žrtvama postane biznis, a izostane nadzor nad financijama
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The organizer of the Woman of the Year award, Ana Gruden, the editor of Zaposlena magazine, failed to protect the event's sponsors and participants. This occurred amid concerns regarding the capitalization of activism. There are claims that aid for victims has turned into a business. The situation is further complicated by a lack of financial oversight.
Ovakvom kompromitacijom nagrade "Žena godine" organizator, časopis Zaposlena urednice Ane Gruden, nije zaštitio ni pokrovitelje, ni sponzore, ni sudionice te svečanosti.