From Singapore’s heartlands to luxury footwear: How Mashizan Masjum built a business on his own terms
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Mashizan Masjum transitioned from a career as a television producer to creating a luxury footwear label. He now produces limited-edition shoes that are handmade in Florence for clients around the world. His business growth relied on adapting his approach and rethinking his designs. He also focused on listening to customer feedback to build the brand on his own terms.
Once a television producer, the Singaporean now creates limited-edition shoes handmade in Florence for an international clientele. But building his luxury footwear label has meant learning when to adapt, rethink his designs and listen to his customers.