Chandon abre su bodega al público en California en busca de nuevos consumidores
Chandon California has opened its winery to the public in Napa to showcase its artisanal production process. The company aims to expand the market for sparkling wines and encourage their use in daily consumption. This strategy comes as sparkling wines perform better than still wines despite a general decline in global alcohol consumption. The winery is focusing its efforts on authenticity and sustainability.
Chandon California abre sus puertas al público para mostrar su proceso artesanal y expandir el mercado de espumosos en Napa. La iniciativa busca afianzar su consumo cotidiano. El sector de espumosos resiste la baja en el consumo global de alcohol, destacándose sobre los vinos sin burbujas. La bodega apuesta por sostenibilidad y autenticidad.