The European Business Association announced that small and medium‑sized enterprises operating in the novel foods sector may apply for free advisory services from the European Food Safety Authority. The application window closes at 13:00 Central European Time on 18 November 2026. Interested companies must submit their requests before the deadline to be considered for the program. The EFSA consultancy is intended to help firms navigate the regulatory approval process for innovative food products. By providing expert guidance, the scheme aims to smooth the licensing pathway for new foods across the European Union. The initiative is positioned as a support measure for businesses seeking to bring novel products to market.