McDonald’s McRib class action lawsuit moves forward over ‘deceptive’ meat
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A class action lawsuit against McDonald's regarding the McRib is moving forward. The legal action claims the company used deceptive practices concerning the meat. It alleges the company created a sense of anticipation for the product. The lawsuit says McDonald's used the scarcity of the item to increase sales across its locations.
The lawsuit said that McDonald's has 'cultivated a sense of anticipation around the McRib, leveraging its scarcity to drive sales across its many locations.'