Atupele Muluzi pushed back against accusations that he and UTM leader Dalitso Kabambe have turned into political “content creators.” He argued that using Facebook is merely one weapon in their effort to rescue Malawi from growing crises. The dispute began after Daily Times columnist Davie Mchinga charged the two opposition figures with devoting excessive time to online posts. Muluzi’s rebuttal emphasized that his social‑media activity is driven by a national agenda, not personal popularity. He reiterated that the country faces mounting challenges that require all possible communication channels. The columnist’s criticism sparked a broader debate about the role of digital platforms in Malawian politics. Muluzi concluded that their priority remains the welfare of Malawi rather than gathering likes.