Your brand is only as good as your customer experience
Businesses are encouraged to understand that brand reputation depends on every department and employee rather than just marketing teams. Customer service expert Nikki Jacobsz stated that companies cannot guarantee exceptional experiences without supporting their staff. Employees need specific tools, information, and training to meet these goals. They also require the proper authority to deliver high quality service. These elements together shape how customers perceive a brand.
MBABANE – Businesses have been urged to recognise that their brand reputation is shaped by every employee and department, not just their marketing teams. Award-winning speaker Nikki Jacobsz,.who is a customer service expert said organisations could not promise customers exceptional experiences without equipping their employees with the necessary tools, information, training and authority to deliver […] The post Your brand is only as good as your customer experience appeared first on Times of Eswatini .