M-Pesa crowned Kenya’s top Superbrand in 2026 rankings
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M-Pesa ranked as the top Superbrand in Kenya for 2026. The company achieved a score of 91.9 and a consumer awareness rate of 98%. Research from Kantar showed that these results surpassed those of Safaricom and other major technology firms.
M-Pesa topped Superbrands East Africa’s 2026 consumer ranking with a 91.9 score and 98% awareness, outpacing Safaricom and other tech giants, according to Kantar research.