Kellogg’s admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change
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Kellogg's informed the BBC that Rice Krispies may sound quieter. The characteristic snap, crackle, and pop noise has decreased. This change follows a recipe update that caused a public uproar.
Kellogg's has told the BBC that the "snap, crackle and pop" sound in its Rice Krispies may be noticeably quieter after an uproar over the cereal giant's recipe change.