He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears
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Tony Rea previously served as CEO for the London Broncos, a team owned by Richard Branson. During the 1990s, he was known for using bold publicity stunts. He is now the chief of the Bears. His current task is to increase visibility for the expansion franchise in Perth.
As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.