Korean premium skincare brand Erborian officially launches in Georgia through PSP
The premium Korean skincare brand Erborian has officially launched in Georgia. The brand is entering the local market through an exclusive partnership with PSP. Erborian operates in 53 countries and blends Korean skincare knowledge with French style and cosmetic technology. Established in 2007, the company became known for its BB and CC creams that merge makeup and skincare.
The internationally renowned K-beauty premium brand Erborian is now available to Georgian consumers through PSP, its exclusive and official local partner. Present in 53 countries worldwide, Erborian is known for bringing together Korean skincare expertise, French sophistication, and advanced cosmetic technologies. Founded in 2007, the brand gained international recognition through its iconic BB and CC creams, which combine skincare and makeup benefits. Today, Erborian continues to expand its po