Flipping the friction – how younger people are compensating for a world of constraints
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Cultural marketing experts Viv Chambers and Niamh Daly of Bricolage spoke with Dave Winterlich of Dentsu. They discussed an emerging trend called compo culture. The conversation focused on how younger people compensate for a world of constraints. They also examined how brands can respond to support this shift.
Cultural marketing experts Viv Chambers and Niamh Daly of Bricolage tell Dentsu’s Dave Winterlich about an emerging ‘compo culture’ and how brands can respond in support