Africa’s next great traveller is already at the departure gate
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For decades, the tourism industry in Africa focused on bringing global visitors to the continent. A study by Skift, commissioned by Millat Group, suggests a different opportunity. The next major growth area may be African travelers traveling abroad.
For decades, Africa’s tourism industry has been preoccupied with bringing the world to its shores. A landmark Skift study commissioned by Millat Group suggests that the continent’s next great tourism opportunity may lie in the opposite direction: the African traveller going out.